Ron
Johnson, CEO
J.C.
Penney
6501
Legacy Drive
Plano, TX 75024
Plano, TX 75024
Dear Mr. Johnson,
Congratulations! I
understand you were brought on as CEO at J.C. Penney to provide the kind of
leadership they need to achieve a transformation from being a drab also-ran in
retail to a fun and stand-out shopping destination.
Like founder James Cash
Penney, I believe in treating other people the way that I want to be treated. I also believe in seeking out the most
thoughtfully produced goods for my family: locally sourced and organic, made by
workers paid a living wage and in safe conditions.
With this in mind, I want
to stand up and applaud your company’s taking on Ellen DeGeneres as a spokeswoman.
She is funny, appealing, accessible and warm, and she has worked hard to get
where she is today. She has a unique sense of casual style that easily stands
for J.C. Penney’s brand. Ellen demonstrates daily that she knows what’s going
on with people both in her TV show’s audience and with those of us who follow
her on Twitter.
The announcement was
met with some anti-gay backlash from the very vocal hate-filled minority of
Americans who believe that open homosexuality is something to be feared. I admire
your commitment to retaining Ellen as your spokeswoman. I wish you the best of luck in creating a
store where someone like me might shop.
Sincerely,
Maggie
Russell Berkes
P.O.
Box XXX
North
Salem NY 10560
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