Thursday, March 28, 2013

Tack


Despite the mounted NYPD officers who house their horses at a facility in Chelsea and the carriage horses in Central Park, there are no horses in Manhattan. As a horse owner, this meant that moving to New York City was a compromise for me. I drive a long way upstate to ride these days, so I ride less, and this is yet another reason to add to my growing list of things I hate about New York.
No doubt the first humans to ride horses did so without much tack, if any at all. I envision a clever tribe of hunter-gatherers realizing that the nearby horse herd had a few slightly more docile individuals, and though delicious to eat, those slightly more docile individuals made suitable mounts, opening up wondrous new hunting possibilities for the primitive people. Once enlisted to carry home huge carcasses, the domesticated horse made the great leap forward from food to engine. Today, modern America has few true working horses, but not none. Most American horses are kept (at great expense) for the pleasure of their owners.
To ride even casually requires an initial investment in a helmet and boots, so many new riders, like me, go to a tack store before they even take their first horseback riding lesson. What this means is that before even going to the barn the new rider goes shopping. In rural areas, you can find a helmet and riding boots at a feed store. But in a fancy suburb, you can go to a real, fancy tack store.
Back in Seattle, this was Olson’s. You walk in and are immersed in the whole horsey lifestyle. They have all the stuff for horse care (from hoof picks and vet-wrap to pitchforks), but also everything for the rider (attire, boots, and saddles).
Olson’s sold us our first helmets and boots.    Within a few weeks we had also bought breeches (riding pants) and half chaps there.   Even before we were known regulars we were greeted enthusiastically. Eventually we found ourselves treated like very important customers.   Everyone knew our names.
When I bought my first horse, I went with my trainer to Olson’s and she showed me everything I needed to buy; it was a long list.  Later, I would go there for a bottle of hoof oil and leave with a bottle of hoof oil and new clogs.  When a store cultivates a relationship with the customer, you go back for little things, and you order special things from them when you could just as easily go online.
One of the surprising things about moving to North Dreadful last year was discovering a large fancy tack store there. Today, on my way back from the barn, I stopped in for a couple of things. I have been to this tack store a few times; I have made major purchases there. I am never greeted by name.  I don’t think they even notice when I walk in; I always have to ask for help. I usually leave without everything I was looking for, and I never, ever buy anything on impulse.  This store makes me very sad, because it isn’t Olson’s. I miss Olson’s.
Because I had stopped at the tack store, I hit rush hour traffic coming into Manhattan and added another hour to my commute. Next time, I’ll buy whatever I need online.

2 comments:

  1. Just call Olson's, Maggie. They'll probably send whatever you need to NY! XXX Donna

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  2. Looooove Olson's!! You are absolutely right - they are always friendly and very customer service oriented (or, rather, basic-human-decency oriented). Also, that photo is gorgeous.

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